For Vacabee, the lifestyle AI app, we executed a creator-first growth strategy combining viral UGC with high-quality commercial storytelling. Together with creators like DrPronto, Jaden Versluis, Boss of Bali, Joanne Hollings, Saskia & Mauri (@travelwithsandm), LuxuryWorldTraveler, Marco Marques, and many more, we produced multiple viral short-form videos that drove massive organic reach and brand awareness. In parallel, we developed cinematic product films clearly explaining Vacabee’s value proposition—bridging performance-driven UGC with premium brand positioning.